I founded Studio Diacritic in 2008, in a basement on the High Street in Oxford, UK, as I set out to create an ‘haute couture’ for tattooing, where each design is made to order for a specific customer with extreme attention to detail and finish. In 2012, we moved into Art Studio Jericho (recently renamed ArtStudio.Life), a peaceful, bigger, lighter studio located on the top floor of Jericho Community Centre, five minutes’ walk from the heart of Oxford city.